Snapchat Geofilters – An Absolute Necessity For Your Next Corporate Event

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snapchat-brands-logo-hed-2015If you think that Snapchat is merely for teenagers to pass along messages, then you are absolutely in the dark. It has morphed into a powerful tool for digital marketers. The efficiency and reach of Snapchat become manifold when geofilters come into the play. If you are looking to buy Snapchat Geofilters, but are clueless on how to proceed, then you are in luck. In this article, we help you resolve all your queries on how to use Geofilters efficiently to increase the reach of your business.

Still not convinced about the massive potential of Snapchat for your business? Then, here are some impressive facts about Snapchat, that can persuade you to get started with this great tool right away. The total number of users has nearly doubled in one single year. You can tap into this huge audience pool with the use of the right Geofilters.

What is a Snapchat Geofilter?
A geofilter places a virtual fence around a specified geographical location. When Snapchat users enter or leave that particular area, the filter pops up. They can then use the filter to their pictures and this filter is visible when they share the pictures with their circle of friends. While a Geofilter may look like a mere additive to the app, they are much more than that. When used in the right way, it can help to increase awareness of your brand and add value to your marketing strategies.

How do Geofilters Work?
If you already have a Snapchat account for your business, then you can easily access Geofilters right from your account. Draw your geographical boundary on the screen, after pressing the Geofilter icon. You boundary should enclose the area you are targeting or must include the location where you are holding an event. The cost of the filter depends on the area you select. Wider the area, higher is the cost of the filter. Once you have finished demarcating your area, you can then proceed to design your filter and add it to Snapchat.

The Right Time to Use Geofilters
Do not use geofilters every day. Reserve them for exclusive events like a new product launch or a charity event hosted by your business or to target new audience and so on. Also, you have to consider the number of people who will be a part of the event. If you think that the event will attract only a handful of users, then it’s better to wait until you have more audience.

How to Use Geofilters to Extend Your Reach?
Custom Snapchat geofilters are an excellent way to spread awareness about your product or service. The usage of these filters is not only restricted to event attendees but also their friends and circle of acquaintances who see the picture. They then associate the image with your brand. This is a critical factor that determines the success of your marketing campaign. So make sure you include your brand logo in the filter. However, remember that the logo shouldn’t be so big that it covers the entire screen. Strike the right balance.

Get started with custom Snapchat Geofilters today and turn your next corporate event into a phenomenal success.